MCLEAN, Va.--(BUSINESS WIRE)--Caesars Entertainment values the courage and sacrifice of United States active military personnel, veterans, retirees, military families and first responders, as well as the contribution of teachers and students. That is why the company is collaborating with digital identity solution provider ID.me to allow select groups to receive discounts on hotel reservations made online. The military community, first responders, students and teachers who verify their identity through ID.me will receive a 10 percent discount when booking a stay online at Caesars.com. Caesars is the first major hospitality brand to integrate the ID.me real-time verification technology into the company booking engine.
Using ID.me, these select groups can have their status instantly verified and relayed to Caesars to receive 10 percent off the regular or promotional rate hotel reservation at any one of the corporation’s owned or managed North American hotel properties. After successfully confirming their identity, users can log into the ID.me Shop, ID.me’s retail marketplace, for access to discounts from Caesars as well as hundreds of other partnering retailers. ID.me's free cash back program also provides customers the opportunity to earn cash back on most purchases and bookings, including those with Caesars.
“Many of the groups we work with don’t carry a physical ID card that verifies their status as belonging to a select group – such as veterans or first responders – so being able to receive a special discount in-person, much less online, was almost impossible,” said Blake Hall, co-founder and CEO of ID.me. “By integrating ID.me’s identity verification technology into their reservation flow Caesars is making it possible for these select groups to easily prove their affiliation and claim a special discount at the same time. It’s win-win for both Caesars and the groups they’ve chosen to recognize.”
Caesars Entertainment has a rich history of supporting the Armed Forces, including launching a corporate-wide hiring initiative in 2013, called “Enlisting Heroes,” aimed at providing job opportunities for U.S. military veterans.
“We launched our ‘Enlisting Heroes’ program not simply because it was the right thing to do, but also because it was the smart thing to do for our company and our communities,” said Phil Auerbach, Caesars Entertainment senior vice president of hospitality and entertainment marketing. “Members of the military demonstrate the skills and aptitudes that are greatly valued in business – honor, courage, loyalty, leadership, accountability, drive and dedication. Pairing up with ID.me was an easy decision as it’s a natural extension of ‘Enlisting Heroes’ and the many other programs we have to recognize and thank our veterans with the added benefit of being able to recognize other communities, like first responders, who so richly deserve our thanks.”
To take advantage of this exclusive offer, members of the military community and their families, first responders, students and teachers simply need to verify their group status while booking their stay.
For more information or to make a room reservation, visit Caesars.com/deals/military-discounts.
About ID.me
Veteran-founded and led, ID.me is the first digital identity network that allows consumers to prove who they are online while controlling how their information is shared with brands. For participating organizations, ID.me acts as a trusted intermediary, capable of verifying consumer identity and group affiliations in real-time. This allows brands to ensure a consistent customer experience across offline and online channels while reducing costs, fraud and security risks associated with manual verification. ID.me has partnered with over 130 leading brands, including Under Armour, Tough Mudder, Overstock.com, MLB.TV and Dell. ID.me’s plug-in technology works with the leading ecommerce platforms, including Magento, Demandware and Spree Commerce. For more information, visit ID.me.
About Caesars Entertainment
Caesars Entertainment Corporation (CEC) is the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, 77 years ago, CEC has grown through development of new resorts, expansions and acquisitions and its portfolio of subsidiaries now operate 50 casinos in 13 U.S. states and five countries. The Company's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. CEC's portfolio also includes the London Clubs International family of casinos. CEC is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. The Company is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com.